An anniversary became a special campaign for a good cause: To celebrate the 10th anniversary of Deffi & WENKO, a donation campaign was launched that not only attracted great attention online, but also provided real support on site.

In an anniversary video, Deffi had exactly 1 minute and 30 seconds to place as many WENKO products as possible into a shopping cart. Afterwards, the community was asked to vote on where the collected products should be donated. The result shows the power of a strong community: The reel reached more than 124,390 views and 781 likes.

The community chose the association Mensch hilft Mensch e.V.. The association supports people who depend on help due to their physical, mental, emotional or financial situation. This gives the anniversary campaign a meaning that goes far beyond reach and likes.

The campaign was also continued on site: On Sunday, Luca Breidbach attended the children’s and youth festival in Langenfeld, where Mensch hilft Mensch e.V. was represented with a large stand. Children and young people were able to take part in activities such as goal wall shooting and boxing. In addition, waffles and other finger food were sold. The proceeds from the sales will also be donated and will benefit the Bären residential group in Langenfeld.

This turned a social media moment into a campaign with real social impact. A big thank you goes to Mensch hilft Mensch e.V. for their strong commitment, to the community for their support and to everyone involved who made this special donation campaign possible.