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Privacy Policy

Thank you for your interest in our website. The protection of your privacy is very important to us. In accordance with Art. 13 DSGVO, we would like to inform you in detail below about the processing of your data when using our web pages and their functionalities.

I. Responsible party

I.1. Names and contact details of the controller
Responsible party for the processing of data collected through the web pages www.wenko.de and shop.wenko.de, familyshop.wenko.de is the company:

Im Hülsenfeld 10 | 40721 Hilden | Germany 
Phone +49 (0)2103 573-270 | E-mail: kundenservice@wenko.de

I.2. Contact details of the data protection officer 
The following person has been appointed as data protection officer of WENKO-WENSELAAR: Prof. Thomas Jäschke, DATATREE AG Heubesstraße 10 | 40597 Düsseldorf, Germany Phone +49 (0)211 931 907 00 | E-mail: office(at)datatree.eu

II. Processing of the data you have entered

II.1 Processing of log files
You can visit our websites without providing any personal information. During your visit, we store the following access data in so-called server log files without any action on your part:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • Browser type and version as well as other information transmitted by the browser (such as your computer's operating system).

According to Art. 6 (1) lit. f. DSGVO (legitimate interest) this data processing takes place to ensure the trouble-free operation of the pages, e.g. to ensure a smooth establishment of the connection of the website, to evaluate the system security and stability, to detect and prevent attacks on our website, etc.

This information is stored in the log files. The log files are moved to an archive and deleted after 60 days, unless further storage is required for the purpose of preserving evidence until final clarification.

II.2. Processing on order placement, opening of a customer account
If you would like to place an order with us, you can open a customer account or order as a guest. For both options we need your name, address and e-mail address. We need this data to process your order (Art. 6 (1) lit. b DSGVO).

Depending on the chosen payment method, we collect bank and/or credit card data. Please note that if you choose the payment method "invoice" your data will be forwarded to the payment service provider RatePay and if you choose "direct debit" your data will be forwarded to the payment service provider Payolution where a credit assessment will be carried out. You give additional consent for this during the ordering process. By clicking on "Consent" you can inform yourself about the data processing.

If you select "PayPal" as your payment method, you will be redirected to the PayPal website where you can enter your access data. Please inquire about PayPal's privacy policy if interested.

Your data will be stored for the duration of the legal retention periods and then deleted. If you have created a customer account, your account and the data contained therein will remain in existence until you submit a request for deletion. Your account will be deleted from our site at the latest after expiry of the legal retention periods. If you wish your customer account to be deleted, your data will be blocked for further use and deleted after expiry of the retention periods under tax and commercial law.

In case of an order your data will be forwarded to the payment service providers RatePay, Payolution and PayPal as well as to DHL for delivery of your goods. 

In the event of a credit risk (name, address, e-mail address, company details and, if applicable, contract and receivables data), we transmit your data to IHD Gesellschaft für Kredit und Forderungsmanagement mbH, Augustinusstr. 11 B, 50226 Frechen, Germany, and, if applicable, to other cooperating business information agencies for the purpose of credit assessment and for checking the deliverability of the specified address and for the purpose of debt collection processing. The legal basis for this transmission are Art. 6 I b DSGVO and Art. 6 I f DSGVO. Transmissions on the basis of Art. 6 I f DSGVO may only take place if this is necessary to safeguard the legitimate interests of our company and does not outweigh the interests or fundamental rights and fundamental freedoms of the data subject, which require the protection of personal data.

For the purpose of deciding on the establishment, execution or termination of the contractual relationship, we also collect or use automatically generated probability values, the calculation of which may include address data, among other things. Detailed information on our contractual partner, the IHD, within the meaning of Art. 14 DSGVO, i.e. the business purpose, the purpose of the data storage there, the legal basis, the data recipients of the IHD, the right to self-disclosure and the right to cancellation and correction as well as on profiling can be found at www.ihd.de/datenschutz/Artikel14.html

You can find information about their contractual partners in the area of credit agencies under: www.ihd.de/datenschutz#vertragspartner.

II.3. Processing using our contact form
If you use our contact form, we process the data provided by you (mandatory fields surname, first name, e-mail, topic/issue) to process your request (within the scope of your consent, for contract fulfilment, due to legitimate interest - Art. 6 (1) lit. a, b and f DSGVO).

The data you have entered will be kept for as long as necessary to process your request (maximum: to ensure compliance with the legal retention period).

We use the service of the provider Zendesk, Inc. 989 Market Street, Suite 300 San Francisco, CA 94102, USA, i.e. your data is transferred to a third country for the processing of service requests from the "Contact" area. Zendesk has committed to comply with the Binding Corporate Rules (approved by the EU supervisory authority on 19/05/2017) and the Privacy Shield Agreement. If you do not wish this to happen, please send us your request by e-mail to service(at)wenko.de and indicate that you do not agree to the data collection.

II.3. Processing when ordering the newsletter
If you register for our newsletter, we use the data required for this or separately communicated by you in accordance with your consent (Art. 6 (1) lit. a DSGVO) to send you our regular e-mail newsletter. For this purpose we require an e-mail address from you as well as information which allows us to verify that you are the owner of the given e-mail address and agree to receive the newsletter.


We use the so-called double opt-in procedure to ensure that the newsletter is sent out by mutual consent. In the course of this, the potential recipient allows himself to be included in a distribution list. Subsequently, the user receives the opportunity to confirm the registration in a legally secure manner by means of a confirmation e-mail. The address is only actively included in the distribution list if it is confirmed. For reasons of verifiability, we store the IP address and the time of registration and confirmation.

The newsletter software used is Newsletter2Go. In the process, your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is not permitted to sell your data and to use it for other purposes than for sending newsletters. Newsletter2Go is a German, certified provider selected in accordance with the requirements of the German General Data Protection Ordinance and the German Federal Data Protection Act.

Further information can be found here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/


You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. With your objection your data will be deleted immediately, unless you have filed them with us in another context (e.g. for placing an order) and they are then subject to the legal retention obligations. 

II.3. Processing for the purpose of sending postal advertising
We use the data (first and last name, address, data concerning your order and any voluntary information) that we have received from you within the scope of an order for the purpose of sending you postal advertising on the basis of Art. 6 (1) lit. f DSGVO (legitimate interests). You can object to this use of data at any time by sending a message to service@wenko.de.

II.4. Processing when sending an application
If you would like to send us your application, please send it exclusively to the e-mail address bewerbung(at)wenko.de. Your application will then be sent directly to authorised members of our human resources department and processed there. If we are interested in your application, your application will be forwarded internally to the respective head of department, an invitation will then again be sent out by our human resources department.

With the sending of a letter of refusal, your data will be kept with us in the company (due to possible obligations of proof regarding the General Equal Treatment Act) for a maximum of six months and then deleted. Where applicable, we may also ask for your consent pursuant to Art. 6 (1) lit. a DSGVO to keep your application for a longer period (usually six months) and then actively approach you in connection with a new position. You can object to this use of data at any time.


III. Data processing through tracking and social media
We use the cookies, tracking tools and remarketing tools described below on our website. They are used to satisfy our legitimate interests (Art. 6 (1) lit f. DSGVO) i.e. to measure the efficiency of our website, to design it according to market needs and to advertise it.

III.1 Cookies
To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognise your browser on your next visit (persistent cookies). If you visit our site again to use our services, it will automatically recognise that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies as part of third-party tools in order to statistically record the use of our website and to evaluate it for you for the purpose of optimising our offer (see from III.2 below). These analysis and tracking cookies enable us to automatically recognise when you return to our site that you have already been with us. These cookies are automatically deleted after a defined period of time.

Most browsers automatically accept cookies and pixels. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, the complete deactivation of cookies can result in you not being able to use all the functions of our website. You can use appropriate tools or browser add-ons to prevent the use of pixels on our pages (e.g. the "AdBlock" add-on for the Firefox browser).

Use of Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, Google will truncate your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide the website operator with further services associated with website use and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

You may refuse the storage of cookies by selecting the appropriate settings in your browser software; however please note that if you do this you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. This website uses Google Analytics with the extension "_anonymizeIp()". As a result, IP addresses are further processed in truncated form, so that a possibility of personal reference can be ruled out. As far as the data collected about you has a personal reference, this will be excluded immediately and the personal data will thus be deleted immediately.

We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user (Art. 6 Par. 1 S. 1 lit. f DSGVO).

Use of Google Remarketing
This website uses remarketing technology from Google Inc. ("Google"). This makes it possible to address visitors who have already been interested in our shop and our products with personalised, interest-related advertising. For this purpose, cookies are stored on your terminal device, thus enabling an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to a Google server in the USA, stored and subsequently truncated by the last three digits in order to prevent a unique allocation of the IP address. Google uses this data to evaluate your use of the website and uses this data to compile reports on website activity. These form the basis for further services associated with the use of the website and the Internet.

Google may share this information with third parties where required to do so by law or where such third parties process the information on Google's behalf. Third-party providers, including Google, use stored cookies to place ads based on a user's previous visits to this website. Google will under no circumstances associate your IP address with other Google data. The collection and storage of data can be objected to at any time with effect for the future. You can disable Google's use of cookies by visiting the Google advertising opt-out page. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of data collected about you by Google in the manner and for the purposes set out above.

Google Tag Manager
For more efficient use and control of the web tracking tools, we use Google Tag Manager. To do this, the Tag Manager captures interactions that are performed on the website and then transmits them to the connected tools. As such, the Tag Manager collects the personal data, as already described for the use of the individual web tracking tools. The main purpose of this data collection is to transmit the data. To the best of our knowledge, no further processing takes place.

Information on Google
Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland

Google has submitted to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.

User terms: http://www.google.com/analytics/terms/de.html
Data privacy: http://www.google.com/intl/de/analytics/learn/privacy.html,

III.3. BING (tracking by Microsoft)
If you access our website via a Microsoft Bing ad, Microsoft Bing Ads will place a cookie on your computer. In the process, Microsoft stores data about the use of the website. Microsoft Bing and we can in this way determine that someone clicked on an ad, was redirected to our website and reached a previously defined target page (conversion page).

We only get to know the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No personal information about the identity of the user is disclosed. If you do not wish to participate in the tracking process, you can also reject the setting of a cookie required for this - for example by using a browser setting that generally deactivates the automatic setting of cookies. For more information about Microsoft Bing's data privacy practices and cookies used, visit the Microsoft website at (https://privacy.microsoft.com/de-de/privacystatement)

III.4. Facebook pixel
The Facebook visitor action pixel is used on our website. With the help of this cookie, we can trace the interaction of the user after he has seen or clicked on a WENKO Facebook advertisement. This information is used to measure the efficiency of our website. At the same time, Facebook uses this pixel to determine the visitors of our website as the target group for the display of so-called "Facebook ads".

When you visit our website, the Facebook pixel is directly integrated by Facebook and stores a so-called "cookie" on your device. If you are logged on to Facebook or log in, your visit to our website will be registered accordingly. We cannot draw any conclusions about your person by setting the cookie. We cannot give you any information about the use of the data collected on Facebook. However, please assume that Facebook uses the information for its own advertising purposes within the scope of its data privacy policy.

By clicking on the following opt-out link, you can object to the collection of your data on the basis of the Facebook pixel and the above-mentioned use (https://www.facebook.com/settings/?tab=ads?? ).

III.5 Information on Firstlead GmbH / ADCELL partner program
Our website uses tracking cookies from Firstlead GmbH with the brand ADCELL (www.adcell.de). As soon as the visitor clicks on an advertisement with the partner link, a cookie is set. Firstlead GmbH / ADCELL uses cookies to enable it to trace the origin of the orders. In addition, Firstlead GmbH / ADCELL uses so-called tracking pixels. These can be used to evaluate information such as visitor traffic on the pages. The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats is transferred to a server of Firstlead GmbH / ADCELL and stored there. Among other things, Firstlead GmbH / ADCELL can recognise that the partner link has been clicked on this website. Firstlead GmbH / ADCELL may pass on this (anonymised) information to contractual partners under certain circumstances, but data such as the IP address, for example, will not be merged with other stored data.

The following link gives you the opportunity to object to tracking by ADCELL: https://www.adcell.de/datenschutz

III.6 Youtube
We have integrated YouTube videos into our online offering, which are stored on www.YouTube.com and can be played directly from our website. Only when you play the videos, the following data will be transmitted. We have no influence on this data transmission.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the IP address, the date and time of the request; the time zone difference to Greenwich Mean Time; the content of the request (specific page); the access status/HTTP status code; the amount of data transmitted; the website from which the request comes, the browser; the operating system and its interface, and the language and version of the browser software are transmitted. This is independent of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to YouTube, your information will be directly associated with your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, in which case you must contact YouTube to exercise this right.

For more information on the purpose and scope of data collection and processing by YouTube, please refer to the data privacy statement. There you will also find further information about your rights and setting options to protect your privacy: www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. 

III.5. Social Media
Our web pages contain links to our corporate pages on the social networks Facebook, Google+ and YouTube. We cannot provide you with any information about the use and evaluation of your data in these networks, even in connection with visits to our Internet/corporate pages. Please inquire with the respective providers about their data privacy policies.

IV. Your rights as data subject

IV.1. Right to information, correction, restriction of processing, objection, transferability of data
In accordance with Articles 15 et seq. DSGVO you have the right:

  • that we provide you with information about the categories of data stored by us, processing purposes      and, if possible, storage period
  • that we correct or delete your data, whereby data can only be deleted if there are no legal retention periods
  • to object to data processing and/or to restrict data processing under the conditions laid down in Articles 18 and 21 of the DSGVO respectively
  • that we make your data available to you in a structured, common, machine-readable format (usually      as.doc or.xls file).

Please send an email in this regard to service@wenko.de.

Use of Piwik for web analysis This website uses the Piwik web analysis software (www.piwik.org) to collect and store data from which user profiles are created using pseudonyms. These usage profiles are used to analyse visitor behaviour and are evaluated to improve and design our offer in line with demand. Cookies may be used for this purpose. These are small text files that are stored locally on the terminal device of page visitors and thus make it possible to recognise them when they visit our website again. The pseudonymised user profiles are not combined with personal data about the bearer of the pseudonym without express consent to be given separately. You can object to the collection and storage of data at any time with effect for the future by following the instructions below.

After your objection, an opt-out cookie is stored on your terminal device. If you delete your cookies, you must click the link again.

Rating reminder by Trusted Shops 
If you have given us your express consent to this during or after placing your order by activating an appropriate checkbox or clicking a button provided for this purpose ("Rate later"), we will send your e-mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne, Germany (www.trustedshops.de) in order to remind you by e-mail of the possibility of submitting a rating. This consent can be revoked at any time by sending a message to the contact address described below or directly to Trusted Shops.

IV.3. Right to lodge a complaint with a supervisory authority
You have the right to complain to the supervisory authority. The authority responsible for us is:
State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia (LDI NRW)
Kavalleriestr. 2-4 | 40213 Düsseldorf, Germany
Phone: +49 (0)211) 384 24-0 | E-mail: poststelle@ldi.nrw.de

Service requests from the "Contact"

In order to process service requests from the " contact " Wenko uses an external system from the vendor Zendesk , Inc. , 989 Market Street , Suite 300 San Francisco , CA 94,102th Zendesk has committed to comply with a the provisions of the European Union corresponding level of data protection , For more information about the Privacy Policy of Zendesk Zendesk and can be found here : www.zendesk.com/company/privacy.

The use of " Contact " is optional and is used to improve and speed up our customer service. If you do not agree with a data collection and data storage in the external system of Zendesk , we offer alternative contact options via the e-mail address service(at)wenko.de and enter the note that they do not agree with the data collection.