Hilden / Cologne. WENKO-Wenselaar GmbH & Co. KG from Hilden, as the selected winning brand of the year with the most quality seals in a product category, receives the highest distinction that the Jury of the Plus X Award can bestow – the Most Innovative Brand Award! A particular honour for the brand performance, as this high distinction is only awarded to a few brands by the expert jury of the Plus X Award, which is neutral in terms of industry preference. Winning this award confirms the innovation performance of the company, which brings about 500 new products with the "better idea" to the market every year to make the lives of the consumers more comfortable. "This year's honour is a great reward for the company's aspiration to keep developing new product innovations that successfully combine best workmanship and design. WENKO will continue to do everything in its power to create modern and practical products with the necessary 'Plus X‘ factor“, says WENKO's Managing Director Niklas Köllner about this year's success.
Today, with an international and independent expert jury from 25 sectors, 23 competent strategic partners and more than 600 participating, international brands, the Plus X Award is the world's greatest innovation award for technology, sports and lifestyle. Products with at least one "Plus X“ factor are distinguished by a Plus X Award quality seal. Newly developed and innovative technologies, unusual designs as well as intelligent and easy operating concepts are considered for the award, for example. The innovation award was initiated as a project to strengthen the brand and the trade and to improve orientation for the end consumer, and is now, in 2017, in the fourteenth year of its existence.