Measures within our product range
We continuously review materials, products and packaging and keep developing them.
Examples:
- Future-oriented packaging concepts: 44.3%* of our sales packaging already consists of 100% recycled materials such as paper, cardboard or carton. (*DSD data 2025–2026)
- We continuously examine alternative materials to further develop existing products. For example, chrome has been replaced by stainless steel in numerous standard items.
- By redesigning packaging, material use was reduced. Over a period of five years, the use of plastic fell by 39% worldwide and the use of cardboard packaging by 14% (DSD 2021–2025).


















